Just 7% of respondents said their organizations were prepared to execute cross-channel marketing, while 35% said they were “not really” ready. And fully 62% of respondents agreed that their messaging, execution and delivery strategies weren’t aligned across touchpoints, compared with just 10% who disagreed with this statement.
Of course, mobile plays a huge role in cross-channel marketing, and this year, more marketers were focused on integrating this channel into their strategy: 76%, vs. 60% in 2013. However, respondents still had a long way to go here as well. Just 23% had integrated mobile messaging, and only 16% said the same about push notifications. Read the rest at eMarketer.