Results from recent research suggest that marketers are making a smart move. A June 2014 study conducted by SurveyMonkey for Social@Ogilvy found that an impressive number of social networkers worldwide shared content via social, with just 9% of respondents saying they never did.
Among social content sharers, two main groups emerged: those who said they posted once in a while (33%) and those who did so usually (29%). Interestingly, the top two frequencies combined saw the same response rate as the bottom two groups combined, indicating an even spread among social users—some people just like to share more than others. Read the rest at eMarketer.