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Archive for September 26, 2014

How Small Business Owners Utilize Their Website, Q1 2007-Q3 2014 [TABLE]

By David Erickson | September 26, 2014

The percentage of small businesses with websites had risen just slightly over the past few years.

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Marketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]

By David Erickson | September 26, 2014

Web analytics and email marketing were the most-used targeting tools.

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Marketers' Top 5 Targeting/Personalization Tactics, May 2014 [CHART]

By David Erickson | September 26, 2014

just 18% of US digital marketing decision-makers considered creating a personalized customer experience across multiple digital touchpoints as one of their top three goals.

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Influence Of Email On Consumer Purchase Decisions, September 2014 [CHART]

By David Erickson | September 26, 2014

Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.

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Leading Website Traffic Referral Sources, June-July 2014 [CHART]

By David Erickson | September 26, 2014

Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.

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Local Advertising Forecast By Advertiser Type, 2015-2019 [CHART]

By David Erickson | September 26, 2014

SMBs will spend $50.4 billion on local media advertising next year, or 35.8% of total local media advertising spending.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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