Virtually all video content marketers believe that the channel is becoming a more important form of marketing and sales content, and 7 in 10 feel that it is better than other content types at producing desired results or conversions, per results from a study conducted by Demand Metric and sponsored by Vidyard. Survey respondents – half of whom are B2B-focused – are investing more in video content and claiming better results.
Indeed, some 48% report that the ROI they are getting from video is improving, with another quarter reporting it steady. Previous research – from Ascend2 – has also found video marketers endorsing its effectiveness: almost 8 in 10 respondents rated their program’s ability to achieve its objectives as very (17%) or somewhat (60%) successful. Read the rest at MarketingCharts.