September 24, 2014 - e-Strategy Trends

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

A majority of media buying agencies surveyed in Q2 said their clients are most interested in spot and cable TV.

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.