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Archive for September 24, 2014

Online Purchase Plans By Category & Region, September 2014 [TABLE]

By David Erickson | September 24, 2014

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.

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Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

By David Erickson | September 24, 2014

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

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Clients’ Advertising Interests By Channel, According To Media Buyers [CHART]

By David Erickson | September 24, 2014

A majority of media buying agencies surveyed in Q2 said their clients are most interested in spot and cable TV.

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College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

By David Erickson | September 24, 2014

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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Most Popular Streaming Video Devices, August 2014 [CHART]

By David Erickson | September 24, 2014

While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.

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Top Sources of Over-The-Counter Information By Generation, August 2014 [CHART]

By David Erickson | September 24, 2014

Family and friends are a much larger source of Over-The-Counter health information for Millennials than for Gen Xers and Baby Boomers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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