Sentiment Of Most Shared Articles By Social Network, H1 2014 [CHART]
A recent study from ShareThis found significant differences in the types of content categories most likely to be shared on various social networks. Now, a new study from Fractl – in collaboration with BuzzSumo – analyzes the million most-shared articles from the first half of 2014 to identify the emotional sentiment of the top articles being shared on major social networks, with some intriguing discrepancies.
The analysis – conducted by applying AlchemyAPI to analyze the sentiment of the articles shared – found that some platforms veered decidedly towards articles with negative sentiments, while others were the destination for articles overwhelmingly positive in tone. Read the rest at MarketingCharts.