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Sentiment Of Most Shared Articles By Social Network, H1 2014 [CHART]

By David Erickson | September 23, 2014

Sentiment Of Most Shared Articles By Social Network, H1 2014 [CHART]

A recent study from ShareThis found significant differences in the types of content categories most likely to be shared on various social networks. Now, a new study from Fractl – in collaboration with BuzzSumo – analyzes the million most-shared articles from the first half of 2014 to identify the emotional sentiment of the top articles being shared on major social networks, with some intriguing discrepancies.

The analysis – conducted by applying AlchemyAPI to analyze the sentiment of the articles shared – found that some platforms veered decidedly towards articles with negative sentiments, while others were the destination for articles overwhelmingly positive in tone. Read the rest at MarketingCharts.

Posted in Consumer Attitudes, Consumer Behavior, Online Behavior, Photo Marketing, Social Media Marketing, Social Sharing and tagged Facebook, Google, LinkedIn, Pinterest, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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