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Archive for September 23, 2014

TV Viewing vs. Internet Use IN US & UK, June 2014 [CHART]

By David Erickson | September 23, 2014

US consumers were no slouches when it came to total internet time.

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When People Check Their Smart Phones, June 2014 [TABLE]

By David Erickson | September 23, 2014

US smartphone users are actually laggards in the morning, and relatively casual about checking their phones at night, compared with smartphone users in several other developed internet markets.

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Mobile App Open Rates With Notifications Enabled vs Disabled, July 2014 [CHART]

By David Erickson | September 23, 2014

Users who had enabled push messages were between two and three times more likely to launch the app over the four months post-download.

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Effect Of Notifications On Opening An App By Category, July 2014 [CHART]

By David Erickson | September 23, 2014

Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.

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US iPhone Owners Who Plan To Upgrade By Phone Model, June 2014 [CHART]

By David Erickson | September 23, 2014

A June 2014 study by comScore MobiLens found that 35% of all iPhone owners in the US planned to upgrade their phones within the next six months.

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Sentiment Of Most Shared Articles By Social Network, H1 2014 [CHART]

By David Erickson | September 23, 2014

Of the 5 major social networks studied – Facebook, Twitter, Google+, Pinterest, and LinkedIn – Facebook dominated with 81.9% of the total shares generated.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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