As consumers spend more time with long-form digital video such as TV shows and movies, as opposed to shorter clips, streaming services’ subscriber numbers continue to rise. This growth is driving increases in digital and total home entertainment rental and sales revenues in the US, based on recent research.
According to data released earlier this month by the Digital Entertainment Group, revenues from US subscription video-on-demand (SVOD) streaming services—such as Netflix—totaled more than $1.91 billion on in H1 2014, the highest out of all digital formats. This represented year-over-year growth of 26.17%—and was one of just two formats overall to see an increase, with electronic sell-through the other. Total digital revenues rose 16.67% between H1 2013 and H1 2014—no thanks to regular video-on-demand, which saw a decrease of 5.63%. Read the rest at eMarketer.