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Archive for September 22, 2014

Media Spend Channel Efficiency, Q2 2014 [CHART]

By David Erickson | September 22, 2014

The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost.

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How US Investors Get Financial Advice, August 2014 [CHART]

By David Erickson | September 22, 2014

While 8 in 10 investors receive financial advice in some form, they’re far more likely to say they get it from a dedicated personal financial advisor.

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US Ad Spending Forecast By Medium, 2014 vs 2015 [CHART]

By David Erickson | September 22, 2014

US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.

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College Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]

By David Erickson | September 22, 2014

The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.

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College Students' Daily Use Of Social Networks By Site, July 2014 [CHART]

By David Erickson | September 22, 2014

70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.

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US Home Entertainment Rental & Sales Revenues, 2012-2014 [TABLE]

By David Erickson | September 22, 2014

Revenues from US subscription video-on-demand (SVOD) streaming services—such as Netflix—totaled more than $1.91 billion on in H1 2014.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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