North American Online Marketers' Top Goals, August 2014 [CHART]
North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones, according to a study conducted by Forrester Consulting on behalf of Salesforce ExactTarget Marketing Cloud. Interestingly, few identified the orchestration of personalized customer experiences across multiple digital touch points to be a top-3 goal. That may be related to where respondents feel that personalization has its biggest impact: 44% feel that their personalization efforts have had significant impact on retention/loyalty metrics, compared to 31% feeling that those efforts have had the same amount of impact on acquisition metrics. Read the rest at MarketingCharts.