Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey [download page]. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It’s also among the most highly rated when it comes to sources of qualified leads.
From a list of 15 lead generation tactics, survey respondents were asked to choose the 3 that yield the largest number of qualified leads. Referrals (50%) topped the list, followed closely by email (48%) and live sales visits (46%). There was a steep drop-off after those 3 leaders, with direct marketing (25%), search marketing (19%) and telemarketing (17%) heading the next tier. Read the rest at MarketingCharts.