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Archive for September 19, 2014

North American Online Marketers' Top Goals, August 2014 [CHART]

By David Erickson | September 19, 2014

North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.

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Top Mobile Apps By Age, June 2014 [TABLE]

By David Erickson | September 19, 2014

Facebook is the top mobile application for each age group.

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B2B Marketers' Satisfaction With Data-Driven Tactics, August 2014 [CHART]

By David Erickson | September 19, 2014

Slightly more than two-thirds of B2B marketers are using data to analyze customers.

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Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

By David Erickson | September 19, 2014

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

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Online Leaders & Followers, August 2014 [TABLE]

By David Erickson | September 19, 2014

96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,

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B2B Marketers' Most Effective Lead Generation Tactics, August 2014 [CHART]

By David Erickson | September 19, 2014 | 1

Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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