September 19, 2014 - e-Strategy Trends

North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.

Facebook is the top mobile application for each age group.

Slightly more than two-thirds of B2B marketers are using data to analyze customers.

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,

Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.

Archive for September 19, 2014