Time Spent On Books By Device Type, 2013 vs 2014 [CHART]

Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories. Interestingly, books is the category in which Phablet users over-index the most. 10% of total time spent in books on all devices comes from Phablets, up from 3% in 2013. Remember, Phablets only account for 6% of the installed base, so the fact that they account for 10% of total time spent in books means Phablet lovers are serious readers. Read the rest at Flurry.