Phablet User Persona [CHART]

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x. 35% of Phablet users are social influencers, compared to just 15% of mobile users across all devices, while 12% of Phablet users are entertainment enthusiasts, compared to just 6% of all mobile users. Business Travelers and Business Professionals both over-index in the use of Phablets by 1.5x the average mobile user. Read the rest at