September 18, 2014 - e-Strategy Trends

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.

Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.

iOS only recently offered a Phablet, so Flurry looked through an Android-only lens to get a clearer idea of how Phablets are faring.

Phablets command a disproportionate share of app activity.

Over the course of a year, the installed base for Phablets doubled.

In 2013, a mere 2% of the kinds of devices Flurry saw were Phablets, whereas in 2014, Phablets represent 10% of all device types.

Archive for September 18, 2014