Mobile applications crossed a threshold in May, accounting for the majority of digital media time spent in the US, per recent comScore data. A new report[download page] from comScore indicates that mobile’s share of digital consumption continues to grow, with apps hogging more mobile time on smartphones (88% share) than tablets (82%). Interestingly, though, the study reveals that smartphone app users spend most of their app time with a limited number of apps.
In fact, during June, US adults spent an average of 42% of their smartphone app time with their single most-used app, and an additional 17% of their app time with their second-most used app. Overall, they spent three-quarters of their total app time with just 4 top-used apps. Read the rest at MarketingCharts.