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Archive for September 17, 2014

Corporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]

By David Erickson | September 17, 2014

Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.

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Streaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]

By David Erickson | September 17, 2014

Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.

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How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

By David Erickson | September 17, 2014

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

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Average Back-To-School Spending Among Parents By Category, 2012-2014 [TABLE]

By David Erickson | September 17, 2014

Among US parent internet users with school-age children and/or college students, average back-to-school spending on electronic devices was $529.

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US TV Everywhere Viewers, April 2014 [CHART]

By David Erickson | September 17, 2014

An increasing number of viewers are taking advantage of TV Everywhere offerings.

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Share Of Time Spent With Smart Phone Apps, June 2014 [CHART]

By David Erickson | September 17, 2014

Mobile’s share of digital consumption continues to grow, with apps hogging more mobile time on smartphones (88% share) than tablets (82%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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