Archive for September 17, 2014
Corporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
Read MoreStreaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]
Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.
Read MoreHow Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Read MoreAverage Back-To-School Spending Among Parents By Category, 2012-2014 [TABLE]
Among US parent internet users with school-age children and/or college students, average back-to-school spending on electronic devices was $529.
Read MoreUS TV Everywhere Viewers, April 2014 [CHART]
An increasing number of viewers are taking advantage of TV Everywhere offerings.
Read MoreShare Of Time Spent With Smart Phone Apps, June 2014 [CHART]
Mobile’s share of digital consumption continues to grow, with apps hogging more mobile time on smartphones (88% share) than tablets (82%).
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