Archive for September 15, 2014
People Who Do Not Trust Social Networks By Age, May 2014 [CHART]
57% had little or no trust at all in social media sites like Facebook or Twitter.
Read MoreOnline Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]
Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.
Read MoreAmericans' Spending Patterns By Generation, August 2014 [TABLE]
Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.
Read MoreMobile Share Of eCommerce Spending, Q2 2010-Q2 2014 [CHART]
Mobile commerce spending grew by 47% year-over-year in Q2, buoyed by a 75% gain in tablet spend (as opposed to a 29% rise in smartphone commerce).
Read MoreMobile Ad Response By Gender, August 2014 [CHART]
Men respond more to ads in mobile browsers, while women are more likely to swipe or click on in-app ads.
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