Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

Female “empty nesters” (defined as women over 45 without children under 18 in the household) are prone to seeking out reviews online and offline and are strongly influenced by what they find, details a new report from Influence Central conducted in partnership with Vibrant Nation. Indeed, almost all respondents said they seek out online reviews of products in order to receive feedback and first-person recommendations prior to purchasing – and more than 9 in 10 say they trust the recommendations from family and friends over brands. Read the rest at MarketingCharts.