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Archive for September 10, 2014

Likely Response To Winning $100,000 By Generation, May 2014 [TABLE]

By David Erickson | September 10, 2014

18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.

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Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

By David Erickson | September 10, 2014

Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.

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Large Enterprises' Online Budgets By Technology, August 2014 [CHART]

By David Erickson | September 10, 2014

Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years.

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Marketers' Most Popular Online Metrics, August 2014 [CHART]

By David Erickson | September 10, 2014

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Email Subscriber Activity By Industry, Q2 2014 [CHART]

By David Erickson | September 10, 2014

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.

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Global Executives' Top Social Media KPIs, April 2014 [CHART]

By David Erickson | September 10, 2014

Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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