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Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]

By David Erickson | September 9, 2014

Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year, says Yesmail Interactive in its latest quarterly report covering Q2 email activity. The study – which uses a new adjusted figure for Android opens to account for those devices’ frequent default “images off” setting – indicates that while mobile devices lead in email opens, they trail in several other important measures.

When taking clicks into account, for example, mobile devices fall to 53% share of email events (opens and clicks) in Q2, as they comprised just 35% of all clicks. Read the rest at MarketingCharts.

Posted in Analytics, Email Marketing, Email Metrics, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Benchmarks, Click-To-Open Rates, Consumer Services Marketing, CPG Marketing, Entertainment Marketing, eTailing, Financial Services Marketing, Health Care Marketing, Hospitality Marketing, Insurance Marketing, Metrics, Mobile Email, Publishing, Retail Marketing, Technology Marketing, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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