Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year, says Yesmail Interactive in its latest quarterly report covering Q2 email activity. The study – which uses a new adjusted figure for Android opens to account for those devices’ frequent default “images off” setting – indicates that while mobile devices lead in email opens, they trail in several other important measures.

When taking clicks into account, for example, mobile devices fall to 53% share of email events (opens and clicks) in Q2, as they comprised just 35% of all clicks. Read the rest at MarketingCharts.