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Archive for September 9, 2014

Confidence Among Execs In Accurate Social Media Measurement, April 20147 [CHART]

By David Erickson | September 9, 2014

Fewer than 34% of executives worldwide were confident that they were accurately measuring social media’s effect.

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Changing Marketing Media Mix, August 2014 [CHART]

By David Erickson | September 9, 2014

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]

By David Erickson | September 9, 2014

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.

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US Broadband & Pay TV Subscribers, Q2 2014 [CHART]

By David Erickson | September 9, 2014

After threatening to top the number of pay-TV subscribers last year, the number of cable companies’ broadband subscribers finally reached that milestone during Q2.

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Americans' Sources For Health Information, August 2014 [CHART]

By David Erickson | September 9, 2014

Almost 6 in 10 Americans commonly use medical or health-related websites to find health-related information.

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Devices Used To Watch Online Video By Age, October 2013 [TABLE]

By David Erickson | September 9, 2014

Younger US mobile device users watched more digital video overall than older ones.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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