When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study by Aol Platforms.
The report, which analyzed data found within 500 million clicks and 15 million conversions during the first quarter of 2014, tracked social purchase interactions through Convertro’s attribution technology. This then determined which platforms had affected online sales and at what point in the purchasing decision they had influence on the consumer.
What Aol Platforms’ study shows is that YouTube is strongest at both introducing new products and helping to close the sale in the last stage. Facebook is the second best platform for introductions and purchases, with Google+ coming in third. Read the rest at VentureBeat.