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Archive for September 8, 2014

Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

By David Erickson | September 8, 2014

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

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Influence Of Social Networks On Purchase Path By Funnel Position [VIDEO]

By David Erickson | September 8, 2014

YouTube is strongest at both introducing new products and helping to close the sale in the last stage.

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Lead Response Times Effectiveness [CHART]

By David Erickson | September 8, 2014

The odds of calling to contact a lead decrease by over 10 times in the first hour.

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Best Day To Call For Best Contact & Qualification Ratios [CHART]

By David Erickson | September 8, 2014

Wednesdays and Thursdays are the best days to call to make contact with a lead.

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Search CTR For Links With Video Thumbnails By Search Position [CHART]

By David Erickson | September 8, 2014

The average CTR for Position 1 of a video was 7.9 percent, whereas the average CTR for a classic result was 20 percent.

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Types Of Influences During Customer Journey [INFOGRAPHIC]

By David Erickson | September 8, 2014

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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