Close to two-thirds of B2B marketers employ some type of real-time marketing, details Econsultancy in a new report produced in association with Monetate. Adoption levels should only rise, as 86% of survey respondents agree to some extent that “real-time marketing is essential as behavior, device, place and time come together,” and many perceive customer experience benefits to the practice. Yet respondents identify numerous challenges to more effective real-time marketing.
For the time being, about one-quarter of respondents believe that the rate of their real-time marketing efforts are fast enough to get the best business results for the foreseeable future, while another 44% believe the rate is fast enough for now, but not a long term solution. Read the rest at MarketingCharts.