Silent Generation's Perception Of Their Portrayal In Advertising, August 2014 [TABLE]

6 in 10 adults over the age of 70 agree that members of their generation, when featured in advertising, are portrayed as stereotypes, while only 3 in 10 feel the same way about advertisers’ portrayal of Boomers. Moreover, only a minority 47% of survey respondents feel that their generation are portrayed as “people I can identify with.” Nielsen has similarly found many consumers believing that advertising doesn’t cater to the aging. Source: GlynnDevins

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