Importance Of Hispanic Culture To US Hispanics, February 2014 [CHART]
A February 2014 study by Horowitz Associates examined US Hispanics’ use of both new and traditional media. It found that out of 4 hours of viewing, 3 of those hours were on English-language channels. Yet around two-thirds said staying connected to Hispanic culture was important.
That connection decreased, however, as English-language orientation increased—from 82% for Spanish-dominant Hispanics to 48% for English-oriented. (Horowitz defines Spanish-dominant as those who report speaking only or mostly Spanish in the home; bilinguals speak Spanish and English equally well, and English-oriented speak only or mostly English.) Read the rest at eMarketer.