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Archive for September 5, 2014

Search CTR For Links With Thumbnails By Search Position [CHART]

By David Erickson | September 5, 2014

The curves in the following graph show the CTR for classic results (text content/web pages) versus image results for Positions 1 through 10.

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Top Obstacles To B2B Real-Time Marketing, August 2014 [CHART]

By David Erickson | September 5, 2014

Close to two-thirds of B2B marketers employ some type of real-time marketing.

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Marketers’ Strategic Considerations, August 2014 [CHART]

By David Erickson | September 5, 2014

Only 1 in 5 marketers feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives.

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Silent Generation's Perception Of Their Portrayal In Advertising, August 2014 [TABLE]

By David Erickson | September 5, 2014

6 in 10 members of the Silent Generation agree that they are portrayed in advertising as stereotypes.

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US Radio Revenue Trends, Q1-Q2 2014 [CHART]

By David Erickson | September 5, 2014

Radio revenues fell by 3% year-over-year in Q2 as gains in digital (+9%) and off-air (+13%) were unable to offset a 5% decline in spot revenues.

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Importance Of Hispanic Culture To US Hispanics, February 2014 [CHART]

By David Erickson | September 5, 2014

Around two-thirds of US Hispanics said staying connected to Hispanic culture was important.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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