Global Mobile Ad Revenues By Format, 2012 vs 2013 [CHART]
Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [PDF] from the Interactive Advertising Bureau (IAB) and IHS. While search remained the dominant revenue format, its share of total revenues remained flat at 48.9%, as its 92% year-over-year increase in revenues was on par with the overall gains. Display ad spending showed more rapid growth, more than doubling en route to 41.5% share of total revenues, up from 35.7% the year prior.
Mobile display ad revenues grew most rapidly in Latin America, though they began from the smallest base. Display gains – on an absolute basis – were more significant in North America, where spending almost tripled, up 173% year-over-year. Read the rest at MarketingCharts.