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Archive for September 3, 2014

Top Challenges Of Programmatic Ad Buying & Selling, June 2014 [CHART]

By David Erickson | September 3, 2014

Transparency was a problem for 72% of brand executives and nearly as many agency executives.

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Programmatic Ad Spending Priorities, June 2014 [CHART]

By David Erickson | September 3, 2014

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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Global Mobile Ad Revenues By Format, 2012 vs 2013 [CHART]

By David Erickson | September 3, 2014

Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013.

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Most Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]

By David Erickson | September 3, 2014

Local deals and offers on Facebook have a strong pull with youth.

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Top Challenges For Small Businesses In Attracting & Keeping Customers, August 2014 [CHART]

By David Erickson | September 3, 2014

Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy.

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Mobile Share Of Search Ad Spending & Clicks, Q2 2013 vs Q2 2014 [CHART]

By David Erickson | September 3, 2014

Mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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