Use Of Twitter Ad Formats, 2013 & 2014 [CHART]

Promoted Tweets have been around for a while, and according to recent research, they’re the Twitter ad format of choice among marketers.

According to a June 2014 study by RBC and Advertising Age, nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts. Read the rest at eMarketer.