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Archive for September 2, 2014

Promoted Tweets Performance Metrics, January 2014-June 2014 [TABLE]

By David Erickson | September 2, 2014

Twitter CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014.

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Use Of Twitter Ad Formats, 2013 & 2014 [CHART]

By David Erickson | September 2, 2014

Nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts.

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Social Customer Care, August 2014 [TABLE]

By David Erickson | September 2, 2014

Social media is the preferred customer service channel for just 2% of consumers, far behind other channels such as phone (43%) and email (22%).

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Snapchat Penetration, April 2013-June 2014 [CHART]

By David Erickson | September 2, 2014

Snapchat penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier and closing in on Instagram (54.6%).

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Top 10 Streamed Video Titles, August 2014 [CHART]

By David Erickson | September 2, 2014

TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus.

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US Consumer Magazine Circulation Trends, H1 2013 vs H1 2014 [CHART]

By David Erickson | September 2, 2014

Total paid and verified circulation declined by about 1.9% year-over-year during the first half of 2014 for the 367 US consumer magazines reporting comparable numbers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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