Online Purchaser Penetration By Age, 2012-2018 [TABLE]
It is not a rare occurrence for seniors to use digital resources in their purchase process. But because seniors underindex for internet usage and mobile device ownership, digital shopping and buying simply are not standard procedure for them to the degree that is true of younger generations. That said, a surprising number of seniors are digital buyers. eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people. Read the rest at eMarketer.