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Archive for September 1, 2014

Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

By David Erickson | September 1, 2014

Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.

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Online Purchaser Penetration By Age, 2012-2018 [TABLE]

By David Erickson | September 1, 2014

eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people.

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Businesses Exces That Are Ready To Optimize The Internet Of Things By Industry, [CHART]

By David Erickson | September 1, 2014

Preparation and planning for the IoT varied greatly across sectors.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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