Archive for September 2014
Primary North American Marketing Agency Deficiencies, July 2014 [CHART]
40% of marketers in North America said that a lack of foundation in analytics was the single-biggest deficiency among agencies vying for their business, the No. 1 response.
Read MoreMetrics Content Marketers Wish They Could Measure, May 2014 [CHART]
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
Read MoreUS CMOs' Traditional Advertising vs Online Marketing Spending, 2011-2014 [CHART]
Forecasted spending growth rates for digital and traditional media are again taking on different trajectories.
Read MoreTop Things Online Retailers Test, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreReasons People Subscribe To A Company's Text Messages, September 2014 [CHART]
Only half of consumers would subscribe to a company’s text messaging program.
Read MoreUS Pay-TV Penetration, 2010-2014 [CHART]
Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010.
Read MorePrimary Types Of Socially-Shared Content Worldwide, June 2014 [TABLE]
When it came to what content social users shared, respondents showed interest in spreading the news, with informative or educational items the most-shared content type.
Read MoreGlobal Social Sharing Frequency, June 2014 [CHART]
Only 9% of social networkers worldwide never share content.
Read MoreTop Channels Marketers Use To Distribute Content, June 2014 [CHART]
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Read MoreLack Of Marketing Integration, May 2014 [CHART]
Just 7% of respondents said their organizations were prepared to execute cross-channel marketing.
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