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Archive for September 2014

Primary North American Marketing Agency Deficiencies, July 2014 [CHART]

By David Erickson | September 30, 2014

40% of marketers in North America said that a lack of foundation in analytics was the single-biggest deficiency among agencies vying for their business, the No. 1 response.

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Metrics Content Marketers Wish They Could Measure, May 2014 [CHART]

By David Erickson | September 30, 2014

Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.

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US CMOs' Traditional Advertising vs Online Marketing Spending, 2011-2014 [CHART]

By David Erickson | September 30, 2014

Forecasted spending growth rates for digital and traditional media are again taking on different trajectories.

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Top Things Online Retailers Test, September 2014 [CHART]

By David Erickson | September 30, 2014

Roughly two-thirds of online retailers have some type of personalized content on their websites.

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Reasons People Subscribe To A Company's Text Messages, September 2014 [CHART]

By David Erickson | September 30, 2014

Only half of consumers would subscribe to a company’s text messaging program.

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US Pay-TV Penetration, 2010-2014 [CHART]

By David Erickson | September 30, 2014

Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010.

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Primary Types Of Socially-Shared Content Worldwide, June 2014 [TABLE]

By David Erickson | September 29, 2014

When it came to what content social users shared, respondents showed interest in spreading the news, with informative or educational items the most-shared content type.

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Global Social Sharing Frequency, June 2014 [CHART]

By David Erickson | September 29, 2014

Only 9% of social networkers worldwide never share content.

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Top Channels Marketers Use To Distribute Content, June 2014 [CHART]

By David Erickson | September 29, 2014

Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.

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Lack Of Marketing Integration, May 2014 [CHART]

By David Erickson | September 29, 2014

Just 7% of respondents said their organizations were prepared to execute cross-channel marketing.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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