Archive for August 31, 2014
Business Execs' Familiarity With Internet Of Things, May 2014 [CHART]
The majority of business executives worldwide had at least heard of the IoT; however, familiarity was low.
Read MoreBranding Effects of Online Coupons, August 2014 [CHART]
When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.
Read MoreTop B2B Advertisers’ Spending Trends, 2013 [CHART]
Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.
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