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Archive for August 31, 2014

Business Execs' Familiarity With Internet Of Things, May 2014 [CHART]

By David Erickson | August 31, 2014

The majority of business executives worldwide had at least heard of the IoT; however, familiarity was low.

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Branding Effects of Online Coupons, August 2014 [CHART]

By David Erickson | August 31, 2014

When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.

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Top B2B Advertisers’ Spending Trends, 2013 [CHART]

By David Erickson | August 31, 2014

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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