Paid Search Performance, Mobile vs Desktop, Q2 2014 [CHART]
Respondents weren’t overly enthusiastic about mobile paid search’s results. Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse. Meanwhile, 20% said mobile search was slightly better than desktop, while just 2% reported it being much better.
Still, US search marketers are indeed moving their dollars to mobile. eMarketer estimates that US mobile search ad spending will grow a whopping 82.3% this year to reach $9.02 billion. This works out to 50.9% of all spending on mobile ads and 39.5% of total search ad investments. Read the rest at eMarketer.