Most Popular Social Apps Among Millennials, June 2014 [CHART]

By David Erickson | August 29, 2014

Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic. Roughly three-quarters used Facebook, the most popular (largely consistent with its penetration among adult smartphone owners overall), while 43.1% used Instagram (versus 30.4% of adult smartphone owners). Snapchat was followed by Twitter (23.8%), Google+ (18%) and Pinterest (17.9%) in the rankings among Millennials. Source: comScore

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Posted in Blog Marketing, Consumer Behavior, Generations, Instant Messaging, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications and tagged Blogging, Facebook, Google, Instagram, Mobile Apps, Mobile Social, Photo Sharing, Pinterest, Short-Form Video, Snapchat, Tumblr, Twitter, Vine