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Archive for August 29, 2014

Use Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]

By David Erickson | August 29, 2014

Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.

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CMOs Top Concerns, August 2014 [CHART]

By David Erickson | August 29, 2014

A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.

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Receptiveness Of Forms Of Brand Content, August 2014 [CHART]

By David Erickson | August 29, 2014

Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.

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Most Popular Social Apps Among Millennials, June 2014 [CHART]

By David Erickson | August 29, 2014

Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.

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Retail Brands Using Email To Promote A Discount, Q1 2014 [CHART]

By David Erickson | August 29, 2014

Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s Intelligence Report: Omnichannel Retail study advertised discounts.

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Paid Search Performance, Mobile vs Desktop, Q2 2014 [CHART]

By David Erickson | August 29, 2014

Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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