Archive for August 29, 2014
Use Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.
Read MoreCMOs Top Concerns, August 2014 [CHART]
A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.
Read MoreReceptiveness Of Forms Of Brand Content, August 2014 [CHART]
Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.
Read MoreMost Popular Social Apps Among Millennials, June 2014 [CHART]
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Read MoreRetail Brands Using Email To Promote A Discount, Q1 2014 [CHART]
Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s Intelligence Report: Omnichannel Retail study advertised discounts.
Read MorePaid Search Performance, Mobile vs Desktop, Q2 2014 [CHART]
Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse.
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