Percent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]
The research looked at 85 search marketing professionals worldwide (both in-house and agency) who were actively using Google Enhanced Campaigns and found that 53% of respondents allocated between just 5% and 20% of their total paid search ad spending to mobile, while nearly half of that percentage (26%) put between 21% and 40% of their search budgets toward mobile.
The top goals of mobile paid search were online traffic and direct sales, each cited by 33% of search marketers around the globe. Meanwhile, just 9% hoped to generate phone calls, 4% wanted to drive in-store traffic, and 2% hoped to spur app installs. Read the rest at eMarketer.