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Archive for August 28, 2014

Percent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]

By David Erickson | August 28, 2014

As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.

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Frequency With Which Americans Unplug All Technology, July 2014 [CHART]

By David Erickson | August 28, 2014

July 2014 research found that 60% of US internet users were almost always connected.

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Social Media's Purchase Influence, August 2014 [TABLE]

By David Erickson | August 28, 2014

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

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B2B Product Spending Growth By Industry, 2013 [CHART]

By David Erickson | August 28, 2014

Business spending has seen modest growth over the last few years, with spending increasing by 3% since 2011.

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Top Challenges Of Developing An Integrated Customer Experience, August 2014 [CHART]

By David Erickson | August 28, 2014

Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.

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Why People Listen To Public Radio, August 2014 [CHART]

By David Erickson | August 28, 2014

Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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