How People Buy Sporting Event Tickets, Q1 2014 [CHART]
One needs a ticket to attend a live sporting event and mobile plays a role. Fully 37% of sports fans said they bought their tickets via mobile phone or tablet. This trailed the most popular purchase method—traditional ticket stands at game time—by just 2 percentage points. Because of sports fans’ growing interest in buying tickets on mobile devices, IAB, InMobi and Decision Fuel urged ticket sellers to enable purchases through mobile sites or even ads.
February 2014 polling by Sporting News Media in conjunction with Kantar Media and SportBusiness Group found a relatively large percentage of US adult internet users accessing sports content on mobile at least weekly: 75%. Meanwhile, 36% checked out sports content via a mobile device at least once a day. Read the rest at eMarketer.