Frequency Of Arranging Sporting Event Plans Via Mobile, Q1 2014 [CHART]
According to data released in July 2014, based on a Q1 2014 study by Decision Fuel for the Interactive Advertising Bureau (IAB) Mobile Marketing Center of Excellence and InMobi, 44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.
Among this group, nearly eight in 10 said they made plans via their mobile phones to attend such events. Around one-quarter of respondents always used a mobile phone to make such arrangements, fully 14% turned to their phones for prepping very often, and 26% did so sometimes. Read the rest at eMarketer.