Content Marketing Metrics, Leaders & Followers [TABLE]

An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure. The study split its sample of organizations using content marketing into two groups: ‘leaders’ – the top 35% most effective companies – and ‘followers’ – the bottom 65%. The link between content marketing success and content marketing measurement is far from a coincidence. Measurement is a must. Read the rest at