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Archive for August 26, 2014

Content Marketing Metrics, Leaders & Followers [TABLE]

By David Erickson | August 26, 2014

An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.

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How People Buy Sporting Event Tickets, Q1 2014 [CHART]

By David Erickson | August 26, 2014

Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.

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Frequency Of Arranging Sporting Event Plans Via Mobile, Q1 2014 [CHART]

By David Erickson | August 26, 2014

44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.

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Top Challenges Of Marketing Personalization, June 2014 [CHART]

By David Erickson | August 26, 2014

Gaining insight quickly enough was the top hurdle to executing personalization, cited by 40% of US data management professionals.

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Top Customer Insight Analytics, May 2014 [CHART]

By David Erickson | August 26, 2014

Personalization and targeting were the second most popular requirements for analytics related to understanding the customer, cited by 53% of respondents.

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Popular Types Of Video, August 2014 [CHART]

By David Erickson | August 26, 2014

Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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