Effect Of Data Breaches On Customer Loyalty, August 2014 [CHART]
A financial data breach would turn some consumers away from a business for good, finds a survey from SafeNet. Asked how likely they would be to shop or do business again with a company (retail, financial, healthcare, social media) that had experienced a data breach, 1 in 4 US respondents said they would never do so again (6%) or would be very unlikely to do so (18%). Not surprisingly, that sentiment was substantially higher when respondents were asked about a data breach involving financial and sensitive information.
Indeed, one-quarter of US respondents said they would never do business again with a company which had a data breach where sensitive information (such as card details, bank account, social security numbers and passwords) was stolen – and another 27% would be very unlikely to give the company another chance. Read the rest at MarketingCharts.