August 25, 2014 - e-Strategy Trends

A financial data breach would turn some consumers away from a business for good.

Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.

Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis.

88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.

Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.

Saturday had the highest open rates and average order sizes compared with all other days.

Archive for August 25, 2014