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Archive for August 25, 2014

Effect Of Data Breaches On Customer Loyalty, August 2014 [CHART]

By David Erickson | August 25, 2014

A financial data breach would turn some consumers away from a business for good.

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Facebook Brand Response Rates, Q2 2012 – Q2 2014 [CHART]

By David Erickson | August 25, 2014

Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.

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Use Of Advanced Video Metrics, Q1 vs Q2 2014 [CHART]

By David Erickson | August 25, 2014

Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis.

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Trust In Online Reviews By Reading Frequency, June 2014 [CHART]

By David Erickson | August 25, 2014

88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.

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Email Metrics By Daypart, Q4 2013 [TABLE]

By David Erickson | August 25, 2014

Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.

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Email Marketing Metrics By Day Of Week, Q4 2013 [TABLE]

By David Erickson | August 25, 2014

Saturday had the highest open rates and average order sizes compared with all other days.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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