Archive for August 25, 2014
Effect Of Data Breaches On Customer Loyalty, August 2014 [CHART]
A financial data breach would turn some consumers away from a business for good.
Read MoreFacebook Brand Response Rates, Q2 2012 – Q2 2014 [CHART]
Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.
Read MoreUse Of Advanced Video Metrics, Q1 vs Q2 2014 [CHART]
Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis.
Read MoreTrust In Online Reviews By Reading Frequency, June 2014 [CHART]
88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.
Read MoreEmail Metrics By Daypart, Q4 2013 [TABLE]
Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.
Read MoreEmail Marketing Metrics By Day Of Week, Q4 2013 [TABLE]
Saturday had the highest open rates and average order sizes compared with all other days.
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