Shoppers' Top In-Store Mobile App Activities, April 2014 [CHART]
Considering that April 2014 research by CFI Group found that price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortars, if retailers can ease privacy concerns, they stand a good chance at driving higher mobile in-store tracking opt-in rates. Nearly half of respondents used apps in-store to check other retailer prices—an issue that retailers could combat if they knew when and where to serve relevant, real-time info and offers. Fully 45% of respondents said they used apps for coupons and discount offers, and 38% accessed them to manage coupons. Read the rest at eMarketer.