Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]

Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention, according to results from a study produced by Econsultancy with Oracle Marketing Cloud. In fact, 4 in 10 respondents to the survey say they are more focused on acquisition than retention, with just 15% more focused on retention (the remainder maintain an equal focus). As part of the study, respondents indicated which online channels they’re gearing more towards acquisition, and which are better suited for retention. Read the rest at MarketingCharts.