Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Mobile Behavior By Device Type, March 2014 [TABLE]

By David Erickson | August 22, 2014

Mobile Behavior By Device Type, March 2014 [TABLE]

Across all platforms, the US digital map user base totaled 163 million in June 2014, a 9% rise from June 2013, according to comScore data provided by MapQuest. The number of mobile and tablet map users rose 22% year over year to 117 million, while the desktop map user tally fell 16% to 76 million. Digging deeper into map user access habits, data from comScore Media Metrix Multi-Platform showed US internet users doing almost all of their map activity from mobile devices, with 90% of users’ time spent with maps occurring via either smartphone or tablet in May 2014. That smartphone users use maps regularly is not in doubt. For example, a March 2014 survey by B2X Care Solutions and Motorola found that 52% of US smartphone users had used Google Maps during the month, and 59% stated they had used their phones’ GPS system in that timeframe. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing, Email Marketing, Geo-Targeting, Instant Messaging, Local Internet Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Photo Marketing, Podcasting, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Technographics, Video Games, Video Marketing, Voice Recognition and tagged Book Marketing, Cloud, eBooks, Entertainment Marketing, Financial Services Marketing, Gaming, Google Maps, GPS, Mobile Apps, Mobile Email, Mobile Games, Mobile Social, Mobile Video, Movie Marketing, Music Marketing, Photo Sharing, Smart Phones, Tablets, Text Messaging, VOIP, Weather

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
August 2014
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul   Sep »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube